Child Safety Standards

Herd ("we", "us", "our") is committed to keeping children safe. We have zero tolerance for child sexual abuse and exploitation (CSAE) and child sexual abuse material (CSAM). This page sets out the standards we uphold across the Herd app and our wider services.

Our zero-tolerance commitment

Herd does not allow any content or behaviour that sexually exploits, abuses, or endangers children. This includes — but is not limited to — grooming, sextortion, the trafficking of children, and any sharing, storage, or distribution of child sexual abuse material. Any such activity is strictly prohibited on our platform.

Reporting a child safety concern

If you encounter content or behaviour on Herd that you believe puts a child at risk, you can report it directly within the app, or by contacting our child safety team at info@joinherd.co.uk. Every report is reviewed, and we act promptly on credible concerns in line with the standards below.

How we respond

When we become aware of CSAE or CSAM on our platform, we take appropriate action, which may include removing the content, suspending or banning the responsible accounts, and preserving relevant information. We report confirmed child sexual abuse material to the appropriate authorities, including the National Center for Missing & Exploited Children (NCMEC) and/or relevant law enforcement, as required by law.

Legal compliance

Herd complies with all applicable child safety laws and regulations in the jurisdictions in which we operate. We keep these standards under review and update them as our service and legal obligations evolve.

Child safety point of contact

For any questions regarding our child safety standards or to reach our designated point of contact, email info@joinherd.co.uk.